Friday, January 8, 2010

DAZBOG -- Thank You Comrade

If you are like me, sometimes you find yourself in an airport without a good cup of coffee. And then you may aimlessly wander the corridors daring yourself to get coffee from Einstein Bagel or some other place that you know will leave you sad. (As an aside, love your bagels, but stop making coffee)

I recently found a great place in the Denver Airport, Concourse C called Dazbog Coffee. The place claims to be the brainchild of Soviet immigrants who started Dazbog in Leningrad and was fulfilled as they escaped to America. It's a nice story, but all I care about is the fact that their coffee has some kick -- especially important when I am bleary-eyed on a long trip.



I also have to give props to their marketing department. Check out some of the coffee poetry on their Web site:  

"A great cup of Dazbog coffee is a conversation. It begins by taking a deep cleansing breath and saying to yourself "slow down, relax". Be present.

Start with fresh cold water. Touch it with your fingertips. Imagine a Russian winter. Cold, fresh, pure water is the canvas.
Pour your coffee and smell again. Savor the old-world charm and complexity. Now you are ready for your first taste of the day. . . your Dazbog moment. Let the coffee dance on your tongue. Roll it around so that coffee is touching every taste bud in your mouth. Taste the Richness? Enjoy!"

Good Stuff. You can find a store near you at this link:  http://www.dazbog.com/stores.html

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